Performance Marketing Calculator
Growth Calculator
your numbers · your forecast
$
%
Your baseline
Here's where you stand today.
Compare against an industry benchmark
Benchmark conversion rate
%
Enter a rate from a source you can cite. If you don't have one, skip the comparison.
What if you improved?
Leads / mo
Customers / yr
Annual value
Difference
Same traffic. Same ad spend. Same everything — except the percentage of visitors who take an action.
01 — Baseline & assumptions
Adjust anytime
Monthly visitors
Avg. customer value (annual)
$
Form submission rate
Lead → qualified
Qualified → closed
Popup capture rate
Nurture → demo request
Emails captured / mo
Extra customers / yr
02 — Scenarios
Today
Visitors / mo
Leads / mo
Customers / yr
Annual value
No controls — current state. The foundation
builds measurement, findability, and a conversion path, then finds this baseline for real.
With ongoing growth
Visitors / mo
Leads / mo
Customers / yr
Annual value
Traffic multiplier
Submission rate
03 — Which lever moves the number
Today
2× traffic only
2× conversion only
2× both
Traffic and conversion contribute equally alone — but they multiply
together. Doubling both is 4×, not 2×. Conversion is the cheaper lever: it costs nothing per visitor once it's built.
04 — If you add paid acquisition
Monthly ad spend
$
Assume a ROAS of
0
1×
3×
10×
Revenue it must return / mo
Customers needed / mo
Ceiling per customer
Leads needed / mo
Ceiling per lead
Annual revenue at this ROAS
05 — Your binding constraint
What fixes it
Send these results to yourself
We'll email your numbers as a one-page summary you can share with your team.
Check your inbox.
Your results are on the way. The numbers show what's possible — the next question is why your conversion rate is where it is today.
Find out why — book the audit
All figures are projections based on the assumptions entered above, not guarantees. Results depend on execution,
competition, and market conditions. This is a planning tool for comparing scenarios, not a forecast of committed results.
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