Selected work

SEO, Web Design & Development Los Angeles

The sites, the numbers, and what we actually changed.

Every project below is work we did ourselves — the diagnosis, the build, and the measurement. Full before-and-after numbers are available on request.

9Engagements shown

4Platforms built on

$2M+Ad spend managed

10 yrsOperating history

Website builds & rebuilds

04 projects

Shopify

Yes Forevermore

Event planning · Shopify rebuild + brand foundation

A premium Shopify theme carrying a slow, unfocused site. We rebuilt it inside the theme's own section and block architecture — no apps, no added CSS or JS files — so the speed gains hold after handoff.

Nine-page information architecture built around two niches, with a parent service hub and child pages linked by nav and breadcrumb
Brand strategy, positioning and homepage copy written before a single section was touched
Service-area JSON-LD schema using areaServed and a GeoCircle, since the business hides its address
Google Business Profile setup, SEO foundation plan, and a step-by-step launch runbook for handoff

WordPress

VU Custom

Custom apparel · Performance & technical SEO

A site that looked finished and measured broken. Sixteen seconds to render the main content, missing headings, damaged schema, and analytics that had been quietly under-reporting for months.

Tracking infrastructure rebuilt and the historical analytics re-examined to find what the data had been missing
Technical SEO restored — H1 hierarchy, schema repair, canonical cleanup, and 301 mapping from the legacy domain
Core Web Vitals remediation through the image pipeline, then the caching and compression stack specified for phase two
Competitive baseline established so the next phase gets measured against something real

Webflow + JS

Brand More

Our own site · Webflow build + custom tooling

We build our own site and our own tools. The performance marketing calculator is a working funnel model, not a lead-magnet form with a spinner on it.

Site built in Webflow on a clean editorial system — defined type scale, palette and spacing rather than one-off styling
Funnel calculator written in vanilla HTML, CSS and JavaScript so it loads inside a Webflow embed without a framework
Live diagnosis engine that reads the inputs and names the constraint, with progressive email gating and consent capture
Klaviyo list integration on submit, wired to the same lifecycle stack we run for clients

Architecture

Cult Media

Podcast network · Content architecture & production

A network producing plenty of content with nowhere for it to compound. We built the structure that turns episodes into a searchable library and a sellable product.

Content flywheel designed so each episode feeds written, social and search surfaces instead of expiring on publish
Site architecture mapped to that flywheel — how episodes, guests and topics interlink
A revenue product built out of the format itself rather than bolted on as sponsorship inventory
Studio and switching setup specified and configured for multi-camera live production

Brand, strategy & lifecycle

02 projects

Klaviyo

Cookie Crave Claremont

Local retail · Email & SMS retainer

A local shop with a narrow ordering window, where send timing decides whether an email earns anything. The program is built around the hours the business is actually open.

Klaviyo program built to the real delivery window — evening sends with a rolling cutoff ahead of each hour
Segmentation and automated flows structured so regulars and lapsed customers get different messages
Campaigns that sell on the product and the window, not on a discount code
Runs on our internal email pipeline: five stages, two human approval gates, and a per-client voice file

Brand

Yumi Cafe LA

Hospitality · Brand strategy & audit

Before designing anything we audited what already existed and found the brand contradicting itself in writing — two names, two founding years, and package terms that did not agree across documents.

Asset audit that surfaced the naming conflict, the founding-year conflict, and a guest-minimum contradiction between materials
Name resolved and locked, so every downstream asset stops hedging
Brand characters repositioned to carry packages and merchandise rather than individual drinks
Visual direction mocked up, with pricing gaps flagged for the owner to decide rather than guessed at

On the numbers. Percentage lifts shown under earlier in-house roles are the figures those businesses reported at the time. We label estimates as estimates and we don't claim credit for results the data can't trace back to the work. Detailed before-and-after measurements for the client projects above are available on request.